When BRAND POWER partnered with Buy4Pets, they wanted to make the leap to digital and move their business online. A key aim of this project was to deliver outstanding branding and a unique online experience, one that was easy to use and allowed users to quickly find products. At BRAND POWER we worked with Buy4Pets to develop their overall brand by developing a brand new logo, defining their visual brand identity and shaping their tone of voice.
With the foundational elements in place, we developed a custom-designed eCommerce site that was optimised for conversions on both desktop and mobile devices, and delivered an enhanced customer experience. We then implemented PPC, organic and paid social media, and email marketing to supplement their new online presence in order to increase brand awareness, increase customer value and boost revenue.