The heading says it all. These days, almost every business has a website, either to sell products or just inform customers of new updates. For whatever reason it may be, a website is the new holy grail. However, the number of websites available on the internet today has made it difficult for little brands to have a breakthrough on their websites. Internet surfers now have uncountable websites to pick from and the competition has never been more intense. So, are you one of the struggling majority? Have you designed your website to perfection but haven’t made any significant returns due to poor traffic? If yes, this post is specifically for you.
Our expert team has put together five sure, infallible techniques to increase traffic on your website. These techniques are:
This is a very obvious one, isn’t it? Nothing beats good publicity. In fact, marketers have established that advertising your services is as important as offering services. Several businesses with excellent services have folded up due to insufficient publicity. This explains why you have to advertise your website.
For effective advertising, some of the most popular techniques are creative content publication, social media advertising, email marketing, pay per click (PPC) and search engine optimization (SEO). A clear goal is important, you should define if you want just more traffic or higher conversions. A team of professional digital marketers may be your best option here.
- Get Creative with Headlines
The headline is the most important part of your blog post. An inferior blog post with a catchy headline will definitely attract more traffic than a great blog post with a bland headline. It should be noted however that although the former would generate more traffic, it will result in a poor conversion rate. The safest bet is therefore appealing headlines for great posts.
A blog writer is advised to browse through an array of at least 10 topics before settling for one. See headlines as the aroma of your blog meals – make them irresistible. The right content creator is the best option for this!
- Use Social Platforms
This is practically impossible to overlook. The social media platform is a very effective traffic generator. All they take is the right planning and in-depth knowledge of how social media advertising works.
Twitter is best for short, precise links that capture the user’s interest. Facebook is best used by posting the most captivating part of your posts with backlinks to your website. Instagram is ideal for videography-oriented and photography-oriented contents.
- Build An Attractive Online Community
These days, everyone wants to be heard above others. There is hardly a medium for being listened to because no one wants to anymore. This has conditioned people to constantly seek for avenues to be heard. Few have figured out this need and have benefited from it. Why not be one of them?
People need to speak on issues they feel passionate about. They also want their opinions to be respected. This is why you should build a community into your website. With the means of being heard and listened to, people will flock to your website. You should ensure that your website is well-designed and easy-to-use too.
- Operate A Referral Program
A referral program is an easy way to generate new site users through existing ones. The program rewards existing users who invite new users. Give incentives like free shipping, discounts and gifts to users who refer others. Users can use the referral program by sharing their favourite products, services or posts with family, friends and circles.
We hope these tested and trusted techniques will help you generate more traffic for your website. In fact, it is our belief that careful use of the techniques above will cause an astronomical rise in your website’s users and followers.
Team Brand Power.