Some websites never command enough traffic no matter how awesome the services they offer or the business they represent. Certain websites too never gain more visitors regardless of the marketing techniques employed. The reasons for this is not far fetched.
Some websites are poor from their base composition, that is, from inception. Many websites are built to hold suggested content, without ever considering or mapping out the consumer journey and experience on said website.
In essence, we are saying that, sometimes, no matter the tweaks carried out on your website, it may require a complete makeover. This is where a website revamp becomes necessary. Some might argue that if the business is doing well without a fully functional website, what is the essence of a functional one? Then, we ask, “if the business is doing that well without a major component, how well will it then do with that component?”
Of course, it is the aim of all businesses to generate maximum revenue from all sources. We understand this, and that explains why our team has put together the 6 surest steps to undergo a successful website revamp. These steps are as follow:
- Full Audit and Report Of Current Website
Obviously, this is the first step in revamping your website. It would be astonishing, and dumb, to want a website makeover without knowing the situation of the current one and the reasons for it being in the situation.
A website audit is a complete analysis of all aspects relating to the visibility of your website on web searches. A full audit will help you identify the shortcomings of your website and also explain why your website has not been generating traffic as you have hoped or worked for. With a website audit, you can tell your sale and conversion rates. An in-depth audit will provide you with feedback on the technicalities and contents of your website and everything within.
There are several free tools on the internet that can be used for auditing your website but they don’t offer a comprehensive report. These tools can only be useful for a poor overview of your website. Our team strongly advises a professional, full auditing agency to obtain a full audit and report of your website. Mind you, this step should be properly taken.
- Gathering Inspiration, Benchmarking Competition and Planning
This step may be lost on many but it is absolutely necessary. Having done full auditing and report of your website, you have to gather inspiration to go ahead with the revamp. This is more of a psychological view. We know how confused and undecided it can be to proceed, that’s why we suggest that you become inspired enough to continue the process and finish it.
Benchmarking your competition is to keep track of competitors who are in a direct run with you. It is an analysis of your competitors and gaining an insight into how you can surpass them. The reason for benchmarking your competition is to obtain an understanding of your competition and using the understanding to modify or upgrade your marketing strategies. The essence is, with sufficient knowledge of competitors, you are always ahead.
Planning is to draw an outline of activities to do, resources with which they are to be done and the timeframe for these activities. For your website revamp, you have to plan properly so as to figure out when to start, the resources to use, the objectives and so many.
- Identifying The Strength and Effectiveness of Your Brand
Having completed the previous steps, it becomes a necessity to figure out the strength and acceptance of your brand. This is done so as to determine if your brand is solid enough to undergo a total makeover of website. This step helps to decide if a revamp is the best option or not. It is not new to see empires crumble and giants stumble due to a minor or supposedly insignificant change in its branding.
To ascertain if your brand can successfully undergo a website revamp, check for its acceptance, strengths and weaknesses. Also, history is a major guide for many. Review past attempts at website revamp and make meaningful and helpful observations from them. If after all tests, you find that your brand is strong enough for a new image or branding, then go ahead with the revamp.
- Creating a Timeline and Goals
This is a very relevant step. Goals and timelines are the very bases of business. The lack of any by a business will cause a lack of direction, purpose and drive. This explains the importance of creating timelines and goals.
With the three steps completed, a goal should be set and timelines put in place. Certain questions will help you create goals and timelines. What is the short-term target of your brand? What is the long-term target of your brand? What benefit will a website revamp generate? What’s the expected ROI from the revamp? How long is the process going to take?
These questions are sure identifier of goals and will help you define the right time for each goal. You should note that a goal without a timeline will take too long to actualize.
- Mapping A Customer Journey
A customer journey map is a representation of your customers’ experience. It is a map that identifies the personas of your customers and focuses on their various experiences with your brand. It is a map that helps you view your brand from the perspective of your customers.
This step cannot be skipped. It is a tool that puts you in the shoes of customers. The map will give you an overview of what customers feel and think about your brand. To revamp your website you have to draw a customer journey map. This map will tell you of the experiences users have had with your website and brand. With this map, you can identify the shortcomings of your current website.
The following are steps for mapping a customer journey:
- Identify your customer’s persona.
- Understand the goals and objectives of your customers.
- Figure out your customer’s touchpoints – the points where your customer gets in touch with your brand.
- Determine your customer’s negative experiences.
- Mend painful points.
- Upgrade and improve.
- Finalizing Contents And Beginning Build
The last but not the least step of course. This step involves you to conclude all contents that will be on the website. Define all adjustments, subtraction and additions. Finalize all contents that will appear on the website. Take care to ensure that the finalized contents are relevant and of high quality. All unnecessary contents should be scrapped and replaced with better ones.
Having successfully finalized all the contents, you can start the design and build process.
We hope that the above steps help you to successfully revamp your website. However, in case you’re one of those who have no interest in any activity related to web development, we at Brand Power are always on hand to help. Our team is made up of experienced professionals who are looking out for the next website project. For further questions or information, fill in our contact form.
Team Brand Power.