If you’re thinking about revamping your website, you’ve come to the right place! Website development and design has come on leaps and bounds in the last few years, and the consumer world is becoming more and more digital by the day. Now is the time to invest in a smart, functional website – one that can keep up with the latest trends and bring in new customers or clients.
Any successful website – one that reliably generates leads, converts sales, and appears in relevant search results – has to check a few key boxes. A profitable website needs to deliver an easy and intuitive customer journey, which encourages people to spend longer there. It needs to be optimised for search engine discovery. It needs to hold offer good-quality, relevant content, and make the process of gathering leads or making sales as simple as possible.
If a website doesn’t check these boxes, it won’t deliver the results hoped for, no matter how many tweaks are made. This is when a website revamp becomes necessary – a complete makeover.
Full Audit and Report Of Current Website
A website audit is a complete analysis of all aspects relating to the visibility of your website on web searches, as well as a look at the current customer journey from discovery of your website to conversion.
Our team strongly advises a professional, full audit and report of your website. This will give key insight into what is and isn’t working for your web presence, and the steps that can be taken to improve your website for your unique customer base and business. Every website and every business will have different strengths and shortcomings online, which is why a full audit is so important. It gives us a jumping-off point, and also helps us learn what to avoid in the future.
Benchmarking Competition, Gathering Inspiration and Planning
To begin the process of revamping your website, we always suggest having a look at what your key competitors are doing! You won’t know how you can surpass them until you have a good idea of where they’re at. A smart, methodical analysis of competitors will help you understand what goal-posts you need to set for your own digital activities you’re your business can outpace them.
The fun part is having a look around at the market leaders in sectors adjacent to yours, and drawing inspiration from what they’re doing. When you have an understanding of where you want to go, what you admire and what you don’t like, it’s time to jump into the planning stage.
Making plans for your digital revamp includes outlining what needs to be done, the resources you have to dedicate to those activities, and the timeframe you hope to accomplish everything within.
Identifying The Strength and Effectiveness of Your Brand
Before jumping into the website revamp, it’s important to look at the strength of your business’ current brand. A good website needs to be supported by a clear, consistent and relatable brand image & voice, to connect with your audience. Without a strong brand, your website – no matter how sharp it is – will fall flat, and fail to communicate your vital business messages.
We suggest looking at your brand’s acceptance, and looking at its current strengths and weaknesses. History is a major guide for many.
If after a full brand audit you find that your brand is strong enough as is, go ahead with the revamp! Many businesses will find, though, that overhauling their website will be supported by a fresh take on their brand. Now is a great time to do this, before the website work begins.
Creating a Timeline and Goals
Now it’s time to set your goal and work out timelines. Ask yourself what the short-term and long-term targets of your businesses are, and what added value you hope the website will bring. It’s also important to think about resources available to you, financially and in terms of staff time and capabilities.
It’s important to set a goal, and map out a realistic timeline to make sure you’re not missing important steps.
Mapping A Customer Journey
A customer journey map is a representation of your customers’ experience. It is a map that identifies the personas of your customers, and the different ways they interact with your business. This will inform the way they interact with your website, and the website should be built around this customer journey.
The following are recommended steps for mapping a customer journey:
- Identify your customer’s persona.
- Understand the goals and objectives of your customers.
- Figure out your customer’s touchpoints – the points where your customer gets in touch with your brand.
- Determine your customer’s negative experiences.
- Mend painful points.
- Upgrade and improve.
Finalizing Content And Building
Finally, it’s time to organise the content of your website, and make improvements where necessary to ensure that your website shows your best side!
Whether it’s informational articles, high-quality eCommerce product listings, or a smart, easy-to-use booking system, nailing the content for your website is an essential step.
Once you have all of the above steps completed, it’s time to hand all that information over to a trusted developer and let them do the work of building you a new website.
If all that seems a bit overwhelming, trust us – you’re not alone. Web design and developement is a lot more involved than most people would think!
At Brand Power, our team of experienced professionals live and breathe web design, web development and content creation. We can partner with you through every step of the process to make it easy and pain-free. At the end, you’ll have a brilliant new website and online presence that shows the best of your business to the world.
Don’t hesitate to get in touch, or book a free discovery call to see how we can help. Give us a call!