Email marketing remains one of the most effective components of a good digital marketing strategy. No matter how small your business is, you have the power to reach customers through email marketing 24 hours a day, 365 days a year. With a strategic, custom crafted email marketing plan,you have a direct channel to your customer, growing brand loyalty and trust to ultimately encourage repeat purchases.
For email marketing to work, your content has to be carefully crafted so that it is valuable and relevant to your audience. At Brand Power we are happy to offer our expertise and will manage all aspects of your email marketing – from compelling content creation to high quality graphic design. As a team we have years of experience in creating content that works. We can build a comprehensive, results-driven strategy tailored specifically for your brand, which can be easily executed to grow your engagement and sales. We collaborate closely with clients to create consistent email marketing campaigns that are packed with meaningful and relevant content to keep subscribers engaged and cultivate leads to conversions.
Email marketing continues to be the main driver of customer retention and acquisition for small and midsize businesses. At BRAND POWER we can take the hard work out of engaging, converting and reactivating your ecommerce customers with compelling email marketing, responsive automations and presence across multiple channels.
As an Omnisend partner, we offer expert customisation, customer connection, and greater control over how and where you connect with customers.
Our ecommerce strategists will create an email marketing growth strategy by diving deep into your analytics and business goals.
We can segment audiences based on their interests, purchase history and behaviour. The options are endless, and create new opportunities for connecting with customers in relevant ways.
We use customer purchase data to personalise email content and product recommendations. The data customers provide when signing up to emails can be used to personalise email content at every step of the customer journey, which improves open rates and conversions.
Sync all lead sources with CRM to stay connected with customers, efficiently measure and report on all aspects of the sales funnel and eliminate the need to toggle back and forth between systems
Testing & Optimisation
We utilize advanced deliverability monitoring tools to consistently help us mitigate, identify, and fix any deliverability issues with client emails.