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team@brandpower.ie

WEBSITE REDESIGN

Fresh Today

Founded in 1889 by Arthur and Mary Ellis,  Fresh Today is a successful retail and wholesale business driven by a desire to serve its local community.  

Client Name

Fresh Today

Website

freshtodayshops.ie

Year

2020

Category

Web + Brand

Background

Founded in 1889 by Arthur and Mary Ellis as a small fruit and veg shop,  Fresh Today is a successful retail and wholesale business driven by a desire to serve its local community.  

It is still owned and proudly led by the Ellis family who is passionate about preserving the original values of Arthur & Mary. They enjoy great support from all of their employees who are an outstanding, hard-working, and loyal team. Fresh Today is proud to use reputable local providers to stock their shelves, and import from selected countries whenever necessary. They are first to the markets every day to get the first and best choice in fresh fruit and vegetables.

Services

Brand Strategy

Website Design + Development

Photography

Logo + Visual Identity

Marketing Collateral

Branded Content

Challenge

When Brand Power was tasked to rebrand Fresh Today, we learned that they wanted to bring their branding into the 21st century, but it was also extremely important that we preserved the original values of Fresh Today. We partnered with them on this exciting journey and were delighted to create branding that did just that. 

The playful shade of yellow along with the grey was formed to entice new demographics, while the leaf preserves the original values of Fresh Today and creates a more memorable user experience. Brand Power designed and managed the production of Fresh Today’s packaging and marketing collateral. 

Outcome

Development swiftly moved on to create a website for Fresh Today. The main goal of the website was to increase brand awareness and increase sales. Fresh Today developed a new Word Press site, that was optimized for mobile resulting in a best-in-class customer experience.

TECHNOLOGIES

Technologies Used

UX Design

WooCommerce

PPC Ads

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