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WEBSITE REDESIGN

Healthwise Pharmacies

Healthwise is a locally run community pharmacy, that offers a wide range of products and services at the keenest prices. The Pharmacy group consists of 17 stores in  locations across the northwest from Donegal to Galway

Client Name

Healthwise Pharmacy

Website

healthwisepharmacies.ie

Year

2020

Category

Website Development

Background

The Healthwise Pharmacies concept was developed by Liam Grimley, James Cassidy and Donal Cassidy in order to bring the benefits of group purchasing to local communities while preserving the integrity and service levels of the locally run community pharmacy.

Other local pharmacists have taken equity shares in selected pharmacies as the concept continues to grow. By ensuring the participation of local stakeholders, Healthwise are able to live up to their mission statement of “caring for your community”.

The business model has evolved to allow shared ownership, where partner pharmacists avail of the product range, prices and support services of the Healthwise model while ensuring the pharmacy remains under the management of a dedicated local pharmacist.

Services

Brand Strategy

Website Design + Development

Logo + Visual Identity

Branded Content

Challenge

BRAND POWER was contracted to design, develop, and theme the site. The most important technical tasks revolved around search functionality, customisation, and integration of their pharmacy services.

One way of simplifying navigation was found in generating the menu on the left completely automatically. As Healthwise has a wide range of products the navigation often gets unwieldy. We solved this issue by filtering the navigation menu to show only relevant popular product categories for customers.

Strategy

From custom portals and prescription ordering, to custom megamenus, we have kept the Healthwise website at the cutting edge of pharmacy eCommerce. We’re looking forward to working with Healthwise Pharmacies moving forward, helping them get the most out of their website through conversion optimisation and ongoing maintenance.

TECHNOLOGIES

Technologies Used

WooCommerce

PPC Ads

UX/UI Design

Omnisend

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