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BRAND DESIGN & WEBSITE BUILD

Maisies Baby

Maisies is a family-owned business established in 2016. Best known for their Snuggle Soothers. They pride themselves on their quality and safe products for babies.

Client Name

Maisies Baby

Website

maisiesbaby.com

Year

2021

Category

Brand & Web

Background

Maisies Baby is a family-owned business established in 2016. Best known for their Snuggle Soothers, they pride themselves on their quality and safe products for babies.

When BRAND POWER partnered with Maises Baby, they were trading under a different brand name. They wanted a brand re-design that would allow them to expand their product offering and connect with a wider audience. They also wanted to move away from their Shopify website, to a custom WordPress site.

Services

Brand Strategy

Website Design + Development

Photography

Logo + Visual Identity

Performance Marketing

Branded Content

Challenge

We worked closely with the team behind Maisies Baby to develop a brand that felt true to the business they had already grown. We looked at competitors in their market and considered their business values, and thus Maisies Baby was born.

From there, development moved on swiftly. The main goal for the new website was to increase brand awareness and increase sales. The key problem we identified with their old site was their buyer’s journey. It lacked simple navigation and design best practices. Our new user flow and ease of experience drove traffic to the site faster and easier.

Strategy

Creating a recognisable and relatable brand was an essential part of our development and marketing strategy. When it came to creating content for the site and social, it was essential that at a single glance, Maisies content would communicate the values and characteristics of their products while nudging their customers to align themselves personally with the company.

TECHNOLOGIES

Technologies Used

Adobe UX

WooCommerce

PPC Ads

Omnisend

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PROJECTS

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