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E-COMMERCE DEVELOPMENT

Rebeluna Cosmetics

Established in 2016, Rebeluna Cosmetics is an Irish cosmetic brand created by Irish Make Up Artist, Lauren Cleare.

Client Name

Rebeluna Cosmetics

Website

rebeluna.com

Year

2021

Category

Website  Development

Background

Established in 2016, Rebeluna Cosmetics is an Irish cosmetic brand created by Irish Make Up Artist, Lauren Cleare. 

After years as a makeup artist and working as a Cosmetics Manager in Haven Pharmacy Butlers in Birr for almost 7 years, Lauren noticed a lack of luxury false lashes and cosmetic brushes in the pharmacy market, so set about creating her own line.

Services

Website Design + Development

Photography

Branded Content

Challenge

When we first met Lauren and the team at Rebeluna their ambition was to develop a website that increased brand awareness and delivered an enhanced customer experience. BRAND POWER went on a journey of digital transformation with Rebeluna, moving away from their Shopify website, to a custom WordPress site. 

We designed the new site to optimise conversion on both desktop and mobile devices. All interactions are designed for ease of use and allow users to quickly find products. The team at Rebeluna can easily set up discounts or generate promotional codes, with price reductions displayed to encourage users to make a purchase. 

The new website enables users to make an effortless purchase within minutes, driving increased conversions, providing users with a premium shopping experience. Our social media campaigns, email campaigns, and paid advertising campaigns have also all resulted in increased conversions

Strategy

When BRAND POWER partnered with Rebeluna they wanted to move away from their Shopify website, to a custom WordPress site. BRAND POWER developed a website with an easy user interface making the shopping experience more enjoyable for users.

TECHNOLOGIES

Technologies Used

UX Design

WooCommerce

PPC Ads

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