E-COMMERCE DEVELOPMENT
Established in 2016, Rebeluna Cosmetics is an Irish cosmetic brand created by Irish Make Up Artist, Lauren Cleare.
Client Name
Rebeluna Cosmetics
Website
rebeluna.com
Year
2021
Category
Website Development
Background
Established in 2016, Rebeluna Cosmetics is an Irish cosmetic brand created by Irish Make Up Artist, Lauren Cleare.
After years as a makeup artist and working as a Cosmetics Manager in Haven Pharmacy Butlers in Birr for almost 7 years, Lauren noticed a lack of luxury false lashes and cosmetic brushes in the pharmacy market, so set about creating her own line.
Services
Website Design + Development
Photography
Branded Content
Challenge
When we first met Lauren and the team at Rebeluna their ambition was to develop a website that increased brand awareness and delivered an enhanced customer experience. BRAND POWER went on a journey of digital transformation with Rebeluna, moving away from their Shopify website, to a custom WordPress site.
We designed the new site to optimise conversion on both desktop and mobile devices. All interactions are designed for ease of use and allow users to quickly find products. The team at Rebeluna can easily set up discounts or generate promotional codes, with price reductions displayed to encourage users to make a purchase.
The new website enables users to make an effortless purchase within minutes, driving increased conversions, providing users with a premium shopping experience. Our social media campaigns, email campaigns, and paid advertising campaigns have also all resulted in increased conversions
Strategy
When BRAND POWER partnered with Rebeluna they wanted to move away from their Shopify website, to a custom WordPress site. BRAND POWER developed a website with an easy user interface making the shopping experience more enjoyable for users.
TECHNOLOGIES
Technologies Used
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